Pact FAQ

Short, self-contained answers. Longer ones are on the support page and in How to invoice a brand deal.

Last updated: 13 August 2026


Getting paid for brand deals

How do I invoice a brand?

Send a PDF containing: your legal name and address, the brand’s legal entity name and billing address, a unique sequential invoice number, the date of issue, a description naming the actual deliverables and when you delivered them, the fee, any tax as its own line at its own rate, the total, the due date as a calendar date, and your bank details. Add a purchase-order number if the brand uses one, and send it to accounts payable as well as to the person who briefed you.

How do UGC creators get paid?

Usually by bank transfer against an invoice, on net terms — most commonly 30 days from the invoice date, though agencies and large brands often propose 45, 60 or

  1. Payment goes through the brand’s accounts-payable process, not through the marketing contact who briefed you, which is why an invoice can sit for weeks without anyone saying anything. Some creators negotiate 50% upfront and 50% on delivery, which is the single most effective change you can make to your cash flow.

What does Net 30 mean?

The full amount is due within 30 days — on or before day 30, not on day 31. The clock normally starts from the date on the invoice rather than the date you delivered the work, which is why sending the invoice promptly matters. Net 15, Net 45, Net 60 and Net 90 work the same way with different counts. “EOM + 30” means 30 days from the end of the month the invoice was raised in, which can be anywhere from 30 to 60 days depending on when you sent it.

Should I ask for a deposit?

If you can. 50% before work starts and 50% on delivery is a common and reasonable structure for brand work, and it is far easier to agree before you start than after. Whether a deposit is non-refundable is a contract question, so put it in writing along with what it covers and what happens if the brand cancels.

The brand hasn’t paid. What do I do?

Escalate slowly, in writing, in one thread, re-attaching the invoice every time. A friendly note the day after it falls due; a week later add the accounts-payable address and ask a question that needs answering (“has this been scheduled, and for which payment run?”); at two weeks write to accounts payable directly and ask whether anything is blocking approval, because often something is — a missing PO number, the wrong legal entity, an unsigned approval — and nobody has told you. At 30 days, a formal notice referencing the agreed terms.

How do I follow up on an invoice without damaging the relationship?

Keep it short, assume an oversight, and ask about their process rather than about their intentions. “Could you confirm which payment run this is scheduled for?” is easier to answer and harder to ignore than a reminder that it is overdue. Always re-attach the invoice, always quote the invoice number and the amount still outstanding, and never quote the original total if a part payment has already landed.

The brand paid less than I invoiced. Were they short?

Usually not. Many countries require the payer to withhold tax at source and remit it to the government on your behalf — in India this is TDS, typically 10% under Section 194J on the taxable value — so the cash that arrives is lawfully less than the invoice and you claim credit for the difference when you file. Other causes are international transfer fees deducted in transit, a currency conversion at their rate, or a deduction agreed in the contract. Ask for the remittance advice; it itemises exactly this.

Do I have to charge tax on a brand deal?

Only if you are registered for a consumption tax where you live, and the rate is whatever your own tax authority says it is. Below a country’s registration threshold you charge nothing and issue a plain invoice — and you should not head that document “Tax Invoice”, because in several countries that heading is a defined term implying a registration you do not have. Which side’s location decides the treatment varies: in India, GST’s place of supply is the recipient’s location; in the EU, a cross-border B2B supply of services generally shifts to the customer, who accounts for the tax themselves.


About Pact

What is Pact?

An iPhone, iPad and Mac app that turns a brand’s collaboration email into a proper tax invoice, tracks the payment, and drafts the follow-up when it runs late. Reading the email, the tax arithmetic and the PDF all happen on your device. There is no account, no cloud, and no network connection of Pact’s own.

Can I use Pact if I’m not in India?

Yes. You state which country you invoice from, and everything follows from that. If you are registered for tax where you live, you enter your rate once and Pact charges it and calls it by the right word — VAT, USt, TVA, IVA, BTW, MOMS, ALV, MWST, GST or Sales tax, for 31 countries. If you are not registered, you get a clean invoice with no tax line. Your bank details are labelled the way your country labels them: sort code, BSB, ABA routing number, transit number, BIC beside an IBAN, IFSC, or SWIFT/BIC. Nothing about India’s tax code is printed on an invoice India does not govern.

Does Pact know my country’s VAT rate?

No, and it will not guess. Pact knows the word — that Germany calls it USt and France TVA — because that is a stable fact about language. The rate is a fact about current legislation in a country the app cannot see, and Pact has no network of any kind, so a built-in rate table would go stale the day a jurisdiction legislates. You enter your rate once. A wrong number on a statutory document is worse than a question.

Does Pact handle EU reverse charge?

Yes. Set your client’s country and VAT number on the brand record: for a cross-border B2B supply inside the EU, the invoice then charges no VAT and prints the reverse-charge statement the VAT Directive requires, with the client’s number in the Bill To block. If Pact does not know where your client is, it keeps charging your own rate rather than guessing — over-charging is correctable between the parties, while under-charging comes out of your fee. The UK counts as outside the EU VAT area, as it has been since 2021.

Which currencies does Pact support?

44, covering Asia-Pacific, the Americas, Europe, the Middle East, Africa and South Asia. Each uses its own decimal rules — a yen invoice shows no decimals, a Kuwaiti dinar three — and the amount-in-words line uses that currency’s own nouns. Pact never converts one currency into another and never adds two together.

Does Pact do Indian GST properly?

Yes, and it computes it rather than asking you to type it: CGST + SGST intra-state, IGST inter-state, zero-rated exports under a furnished LUT, IGST-paid exports without one, and a plain no-tax invoice if you are not registered. Place of supply is the recipient’s location under Section 12(2)(a) of the IGST Act, read from a checksum-valid GSTIN in the email or asked once per brand — never inferred from your own state or from the currency. Invoice numbers are financial-year-continuous and reset on 1 April. TDS is computed from the invoice for you to confirm, and rounding follows Section 170.

Does Pact send the follow-up email for me?

No. Pact writes the draft in one of three tones; you read it, edit it and send it from your own mail app, share sheet or chat app. Pact makes no network requests of its own and there is no server behind it, so it has no way to send an email even in principle. Your payment details are attached beneath the draft as text you cannot accidentally reword.

When does Pact remind me?

Three days before the due date, on the due date, then one, seven and fourteen days after — at 10am your local time. Each reminder lets you mark the deal paid, draft a follow-up, or snooze three days without opening the app. Marking a payment paid from a notification requires your face or passcode. Snoozing never moves the due date printed on the invoice the brand is holding.

Is my data private?

There is no account, no sign-in, no cloud, no analytics and no network request Pact makes on its own. Pact’s App Privacy answer on the App Store is Data Not Collected. Your invoices live in local storage on your device and it works offline, on a plane.

Do my invoices sync between my iPhone, iPad and Mac?

No. One subscription covers all three devices, but each holds its own separate book. There is no iCloud sync, because there is no cloud and no server.

There is also no way to move a book between devices. Pact can export a book but it cannot import one, so each device’s book is the one built on it. Export and backup keep a complete, readable copy of everything you have issued — PDFs and CSVs you can open anywhere — but Pact will not load them back in.

Can I get my invoices out of Pact?

Yes, free, and it will never be gated. Export gives you one zip with every invoice PDF, a ledger.csv with a row per invoice, and a tax-summary.csv with tax by the April–March financial year — Pact’s only grouping, wherever you invoice from — and a TDS reconciliation, the pack an accountant can open directly. Backup lets you nominate a folder once, and Pact drops a dated zip into it at most once a day. Pact holds the only copy of a record you are required to keep for around six years, so charging for the exit would be the wrong trade.

What does Pact cost?

Your first three invoices are free for life, and trying a sample never spends one. Pact Pro adds unlimited invoices, your own logo with no “Made with Pact” line, zero-rated export invoicing for GST-registered Indian creators billing abroad, and follow-ups rewritten in your own voice on devices with Apple Intelligence. It is an auto-renewing subscription billed weekly, monthly, every three months or every six months; prices are shown in the app and on the App Store in your own currency, and one subscription covers iPhone, iPad and Mac.

What does Pact deliberately not do?

It does not file returns or connect to any tax portal. No e-invoicing, IRN or e-way bills. No inventory, stock or counter billing. No staff logins. No bank feeds or automatic reconciliation. No expense tracking. No quotations, proforma invoices or credit notes. No currency conversion. No sync between devices. The interface is English only. Pact prepares the invoice, tracks the payment, chases it, and hands your accountant a clean export — that is the whole job.

What do I need to run Pact?

iOS 26 or later, or macOS 26 or later, on iPhone, iPad or Mac. It is a universal purchase, so one subscription covers all three.


About Pact · How to invoice a brand deal · Support · Privacy · Terms · Download on the App Store